Privacy Policy
EFFECTIVE DATE: JANUARY 1, 2026
West Trax Americas
West Trax Americas, operated by Business Transformation Today (BTT), provides the westtraxam.com website and related services (the “Service”) as the publishing, sales, and marketing arm for West Trax solutions across North and South America.
This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information for anyone choosing to use our Service.
By using our Service, you agree to the collection and use of information in accordance with this policy. The Personal Information we collect is used to provide, operate, and improve our Service and to support engagement related to West Trax products and solutions. We do not use or share your information except as described in this Privacy Policy.
Information Collection and Use
For a better experience while using our Service, we may require you to provide certain personally identifiable information, including but not limited to:
-
Name
-
Email address
-
Phone number
-
Company name
-
Job title
This information is used to:
-
Respond to inquiries and demo requests
-
Provide information about West Trax solutions and related services
-
Facilitate sales, marketing, and partnership engagement
-
Improve user experience and service delivery
Log Data
We want to inform you that whenever you visit our Service, we collect information that your browser sends to us (“Log Data”).
​
This Log Data may include:
-
Internet Protocol (IP) address
-
Browser type and version
-
Pages visited on our website
-
Date and time of visit
-
Time spent on pages
-
Other analytical statistics
This data helps us understand how users interact with our site and improve performance and usability.
Cookies
Cookies are small data files used as anonymous unique identifiers. These are sent to your browser from websites you visit and stored on your device.
​
Our website uses cookies to:
-
Improve user experience
-
Analyze website traffic and behavior
-
Support marketing and retargeting efforts
You have the option to accept or refuse cookies. If you choose to refuse cookies, some portions of the Service may not function properly.
Service Providers
We may engage third-party companies and individuals to support our Service, including:
-
Website hosting providers
-
Analytics platforms (e.g., Google Analytics)
-
CRM and marketing automation tools
-
Cloud and infrastructure partners
These third parties may have access to your Personal Information solely to perform tasks on our behalf. They are contractually obligated not to disclose or use the information for any other purpose.
Security
We value your trust in providing us with your Personal Information and strive to use commercially acceptable means to protect it.
​
However, no method of transmission over the internet or electronic storage is 100% secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security.
Links to Other Sites
Our Service may contain links to third-party websites, including partner platforms such as West Trax or Red Hat.
​
If you click on a third-party link, you will be directed to that external site. We are not responsible for the content, privacy policies, or practices of any third-party websites. We encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We encourage users to review this page periodically for any changes.
Any updates will be posted on this page and become effective immediately upon posting.
Contact Us
If you have any questions or suggestions regarding this Privacy Policy, please contact us:
West Trax Americas (BTT)
Email: rfelt@westtrax.com
Website: westtraxam.com